Customer lifecycle messaging
Automate onboarding, OTPs, order updates, delivery alerts, renewals, win-back campaigns, and support replies through approved templates.
Secure messaging, local marketplace, social feed, and task management — all in one app. Built in India, for everyone.
Tody is designed for organisations that need the speed of chat with the discipline of enterprise software. Product, operations, finance, compliance, and school administration teams can coordinate transactional messages, campaign sends, parent communication, payment reminders, and API events without losing audit control.
These are the daily jobs Tody is built to handle: customer messaging, school parent alerts, enterprise governance, developer automation, campaign reporting, and finance reconciliation.
Automate onboarding, OTPs, order updates, delivery alerts, renewals, win-back campaigns, and support replies through approved templates.
Connect attendance, fees, exam results, report cards, holidays, emergency notices, live classes, and parent replies to school workflows.
Send internal alerts for approvals, incidents, service updates, staff reminders, escalation notices, and daily operational summaries.
Use REST APIs, idempotency keys, signed webhooks, retry-safe delivery events, and usage exports to build reliable messaging into your backend.
Manage consent, template review, sender controls, account suspension, audit logs, India data residency, and security reviews.
Track every wallet top-up, per-message debit, failed-send credit, invoice, GST detail, school-level usage, and campaign-level spend.
Run compliant lead nurturing, demo reminders, quote follow-ups, contract status updates, and post-sale customer-success journeys.
Monitor delivery rate, read rate, failure reason, response trend, department spend, template quality, and API health from one reporting layer.
Tody is more than a social messenger. It connects user chat, enterprise communication, school operations, payments, templates, delivery reporting, and governance into one coherent roadmap.
Modern chat for individuals and groups with media sharing, presence, typing indicators, read receipts, and WebRTC-based audio & video calling.
Developer-ready REST API to send transactional updates, marketing campaigns, reminders, and in-app messages with idempotency and delivery reporting.
Built for Indian schools that need parent communication tied to attendance, fees, exam results, announcements, and staff operations.
Tody helps organisations move customer and parent communication into governed channels. The platform is designed around approval workflows, audit logs, explicit API permissions, quality scoring, and cost visibility.
WhatsApp, Telegram, Signal, and Instagram solved consumer chat — but Indian schools and businesses need workflow, billing, audit, and compliance that consumer apps were never designed for. Tody is the missing layer.
Clear messaging for Indian users, schools, and enterprises that want local infrastructure, language, and support.
REST endpoints, idempotency, webhooks, queue workers, campaign processing, and reporting for developers.
Privacy, consent, audit logs, abuse prevention, and operational policies are first-class product expectations.
Clean design, sharper copy, canonical URLs, structured data, sitemap, and fast static pages for buyer confidence.
Most messaging tools look good in a demo but fail at governance, finance, and ownership. Tody turns those requirements into product surfaces that a CIO, CFO, school administrator, and developer can inspect.
Your business builds a direct relationship with customers, parents, staff, and users instead of routing everything through informal groups or a third-party aggregator.
Template edits, campaign approvals, API keys, wallet movements, message lifecycle events, and admin actions are logged for later review.
Wallet billing, per-message pricing, failed-send handling, school-level usage, and invoice exports make messaging spend visible to finance teams.
Indian data centres, DPDP-aware practices, recipient consent, abuse controls, and security questionnaire support reduce buyer hesitation.
REST + JSON APIs, idempotency, webhooks, versioned endpoints, status APIs, and sample code help engineering teams ship quickly.
Rate limits, reserved lanes, campaign throttling, template review, suspension controls, and reporting help teams grow without chaos.
// Tody Business API — send a templated message
POST /v1/business/send
Authorization: Bearer tchy_live_XXXXXXXXXX
Content-Type: application/json
{
"recipient": { "tachy_user_id": 12345, "name": "Riya" },
"template_code": "fee_reminder_v3",
"variables": { "name": "Riya", "amount": "₹ 4,500" },
"idempotency_key": "fee_2026_05_12345"
}
// Response — queued and webhook ready
{
"message_id": "msg_0Nq8Tz...",
"status": "queued",
"is_paid": true,
"estimated_credits": 1
}
Tody’s API surface covers business registration, scoped API keys, templates, wallet balance, campaigns, webhooks, usage, quota, and quality reporting. No proprietary SDKs required — standard HTTPS + JSON.
Tody isn’t trying to replace your personal chats. It’s built where global messengers leave gaps — Indian governance, business API, school workflows, and audit.
| Capability | Tody | WhatsApp Business | Telegram | Signal | Gupshup |
|---|---|---|---|---|---|
| India data residency | Yes | Partial | No | No | Yes |
| Business Messaging REST API | Native | via BSPs | Bots only | No | Yes |
| School ERP integration | Built-in | No | No | No | Custom |
| Wallet & transparent ledger | Yes | No | No | No | Yes |
| Template approval workflow | Yes | Yes | No | No | Yes |
| Webhook delivery lifecycle | Yes | Yes | Limited | No | Yes |
| India-based support | Yes | No | No | No | Yes |
See full breakdown: vs WhatsApp Business · vs Telegram · vs Signal · vs Gupshup
Tody is the consumer and enterprise extension of the same engineering platform behind Chat Tachy, the Tachy School ERP, and the FaceAPI attendance suite serving Indian institutions today.
The Business API lets us push fee reminders and result alerts from our ERP in a single call — with a wallet ledger we can reconcile every month.
What sold us was the audit trail. Every message, every template change, every campaign — logged, signed off, exportable. That’s what compliance asks for.
Finally a chat platform we own — not rented through a foreign aggregator. India data residency was non-negotiable for our parent communication.
Pricing is transparent and easy to understand. Final production pricing is adjusted as gateway, telecom, hosting, and compliance costs mature. Full details on the Pricing page.
For early users testing consumer messaging, groups, calling, and app quality.
For schools, startups, and growing teams that need programmatic communication.
For larger organisations that need dedicated onboarding, governance, and custom workflows.
Direct answers for real users and search engines — aligned with what Tody actually does today and where the roadmap is heading.
Use Tody for secure Indian messaging, business APIs, and school workflows. Talk to our team about pilots, integrations, or join the Android beta today.