OT
OTPs & verification
Time-bound OTP templates with delivery webhooks for retry logic. Built for high-velocity sign-in flows.
Business & SMB
Customer messaging for Indian businesses that want their own infrastructure
OTPs, order updates, marketing campaigns, customer support replies — all on one wallet-billed API. No middleware lock-in. GST invoices included.
For business
The customer-messaging primitives every SMB needs
You shouldn’t need three vendors for OTPs, marketing, and reminders. Tody covers all of it from one API with one wallet.
OR
Order & shipping updates
Transactional templates for confirmation, packing, shipping, delivered, and refund states.
MK
Marketing campaigns
Promotional templates with audience segmentation, A/B variants, and throttled delivery.
RM
Reminders & follow-ups
Renewal reminders, abandoned-cart follow-ups, appointment confirmations — scheduled or event-driven.
SP
Customer support
Inbound replies via webhooks, routed to your inbox or CRM. Templated quick replies for agents.
RP
Reporting & reconciliation
Wallet ledger, daily usage report, per-template quality score, GST-ready invoice download.
Business FAQ
SMB questions answered straight
Need help mapping an existing vendor migration? Email sales@tody.in.
Yes. The Business API plan is designed for SMBs and growing teams. Pay only for messages sent, no platform fees, GST invoices included.
Yes. Promotional templates pass through review for compliance. Audiences can be tagged or uploaded as CSV. Scheduling and throttling are supported.
Inbound replies are delivered to a configured webhook for routing to your CRM, helpdesk, or custom inbox.
Yes. Tody’s REST API works with any CRM that can call HTTP endpoints. We have starter recipes for HubSpot, Zoho, and custom CRMs.
Run your customer messaging on one wallet
Get a sandbox key and 100 credits. Test before you commit.